Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story.

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Imagine the radio advertising possibilities of scripting for the voice of an all-seeing security camera. Or the world’s oldest grandma who’s seen everything. We always get great feedback when we toss out a couple dozen offbeat scripting ideas for creative radio commercials, so let your imagination run wild and find two or three here that could breathe life into your brand to make it memorable.